iPOP is a Klass International online media conglomerate initiative.

iPOP wants to ignite the passion in our society to pursue a career in the international pop arts and media scene.

This movement is an outreach community project that aims to promote the exciting world of performing pop arts and media to the masses, all while providing a platform into the industry. Its mission is to propel unsigned talent to the world, while concurrently proving the possibility of a viable career in media. This is possible through creating the awareness that embarking on this creative field can contribute to the economic, social and cultural growth of our country.

iPOP supports the professional development and creation of artistic work that is interdisciplinary – TV, Music, Radio/Podcast, Written and New Media Publications. It will include new forms of expression that will incorporate the use of new technologies like online media and other conventional methods to promote the artistes and their works.

iPOP is a one-stop discovery, experiential, mentoring and artiste management establishment that strives to provide to determined, dedicated and passionate talents the opportunities to perform, get their content noticed and distributed.

iPOP is supported by MDA- Media Development Authority and Creative Community Singapore an initiative of MICA, Ministry of Information, Communication and Arts.